Internet Marketing Vs Traditional Mass Media and What We Can Learn From Both
Over the past 100 years or so we have seen the birth of several new mediums used to get a message to mass audiences. We may even be witnessing the death of certain media outlets, such as newspapers and other forms of print media. Some have argued that print media has become such an institution that there is no way it could get pushed aside so quickly and hastily. Others, (including myself) feel that in 50 years we will look at print as a means of reaching an audience as we now look at the horse and buggy as a means of travel.
The best product: Advertising internet marketing vermont. Pique your interest!
Radio and television entered scene in the early 20th century. Allowing marketers a great way to reach mass audiences. You could target audiences by the programs they tuned into or the shows they watched. These mediums proved themselves to be extremely effective solutions for marketers who wanted to spread the word quickly and effectively.
Recently it has seemed like the Internet has taken over everything. The birth and rise of the World Wide Web has also opened new windows for the adventurous marketers through blogging and social networking. Google has become it’s own brand running billions of searches every day.
The freshest news about advertising internet marketing vermont.
Does this mean the end of, “traditional media?” I worked at a daily newspaper in Vermont for about 3 years. We would actually have weekly Craigslist meetings where we sat in a room and discussed how to recoup some of the revenue we had been losing from this free advertising website. Needless to say there were not many solid answers given as Craigslits was free and our advertising cost hundreds or even thousands of dollars. No wonder newspapers are hurting.
The Internet offers a way to reach very specific segmented audiences like no other media that has ever come before it. You can target your customers based on what they search for on the search engines or by what forums they hang out in. Discover niche markets untapped by your competition by thinking outside the box. It opens a new world of possibility for marketers that did not exist just a few short years ago.
You are also able to reach an “active” audience on the web and you can reach them in real time. You don’t have to worry about your customers going to the bathroom during commercials or throwing away your ad.
Newspapers, Radio and Television outlets base your advertising rates on how many readers, listeners, or viewers they capture. This system is flawed because a newspaper could have 30,000 readers, but how many of those eyes are actually on your ad? Maybe a tenth if you’re lucky.
With a Google campaign your ad can be viewed millions of times for free. You only pay when your ad gets clicked. And you only pay when someone clicks your ad based on the keywords you determine. This gives you a higher chance of converting that click into possibly a life long customer or client.
Times are certainly changing drastically in the world of media. Even the Internet itself and how it’s used is changing. What worked for online marketers a few months ago may not be working for them today because it is that dynamic. The message, (whatever it may be) has not changed. However, the vehicle for reaching the audience is adapting to our information age, and the only way to compete is to embrace it and stake your claim.