What to Do After a Viral Marketing Campaign 
Before any viral launch, you need to have a set of metrics and goals you can use to keep yourself on track. These could include sales, traffic, leads or links. Just what are you trying to achieve from your viral marketing campaign? Learn from your mistakes by having quantifiable ways to spot them. Here 's what to do after a viral marketing campaign.
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Listen to Your Feedback I realize there are few things more painful than reading through the endless tidbits of comments left by social media wannabes, but in the midst of all that sludge, you can actually find some pretty useful feedback. Look for repeated trends on the comments that offer criticism that 's actually constructive. These can be great learning opportunities when you start planning your next viral marketing campaign. You can actually get some honestly good feedback on design, layout or even how stupid your bio picture makes you look. While some may be dribble, there may be certain things you are doing that don 't sit well with your audience. Take it with a grain of salt, but this is worth the shot of tequila.
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Analyze the Details Pay attention to the little things like the time of day your piece went viral or the day that it did. How long did it take you to reach critical mass on the social sites? What produced the most Diggs or Tweets? Every piece is different, but each will help you plan when you execute the next approach. Find whatever approach works best for you. Examine the Traffic There are two areas of traffic you need to look at. First, consider the traffic counts from the social sites and blogs you targeted. Then consider the traffic that came from the sites you didn 't target and never expected. It 's good to know what to expect of what you aim for, but the real gold is in the surprise sites you never expected. There are a lot of blogs you don 't know about that can bring some serious traffic. Don 't limit yourself, as the web doesn ' t place any barriers. If a site got you to rank well, try to hit it next time. You 'll be surprised just how many different sites your ranking can come from.